Find your next obsession. The Honeypot collection.

Find your next obsession. Honeypot Matcha and Vanilla with fig, matcha, vanilla ice cream and honey. Explore Honeypot.

Explore your next obsession

Find your Honeypot.

Four ways to find your sweet spot. Explore the scent, choose your size.

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The Ideal Lover. Closer. A little closer. Plum, freesia, amber and vanilla. Shop The Ideal Lover.

Across both collections

Build your scent wardrobe.

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One for this mood. One for the next.

Choose two or three fragrances to build your bundle.

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Explore your next obsession

The 9 Archetypes of Seduction.

Seven scents to shop. Two more characters waiting in the wings.

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The Sniff community

Worn in the wild.

Getting ready. Going out. Making it yours.

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The Star fragrance with grapefruit, orchid, vanilla and ice cream.

The fragrance ritual

Your signature, on repeat.

Your favourite fragrance, delivered every 90 or 120 days.

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Jamie Laville, founder and perfumer of Sniff London.

Jamie Laville · Founder & perfumer

Every bottle has a story before it ever has a scent.

Independent fragrance with a London point of view. Formulated and bottled by Jamie Laville, each scent begins with a mood, a character, a moment. For getting ready, going out and coming back to yourself.

Meet the founder

THE NEXT CHAPTER

Some things are worth waiting for.

The 9 Archetypes of Seduction

THE SIREN. THE COQUETTE.

Coming soon.

An original returns

CARAMEL CLIMAX. THE CHEAT.

Back this winter.

The Siren. Coming soon.
The Coquette. Coming soon.
The Cheat. Back this winter.
Caramel Climax. Back this winter.

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