Brand Story
Sniff London is an independent fragrance house rooted in London culture. Created by founder and perfumer Jamie Laville, each scent begins with a mood, a character, a moment.
Every bottle has a story before it ever has a scent.
Enter through Honeypot. Then find your place among the Nine Archetypes of Seduction — fragrances inspired by the different sides of who we are.
For getting ready, going out and coming back to yourself. Fragrance that becomes part of your ritual.
Explore the available sizes and formats on each product page. For personal guidance or an extrait enquiry, contact Sniff London.